Café Social Media Visual Direction

*Note: this is a conceptual project
SOCIAL MEDIA
VISUAL DESIGN
MOCKUPS
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Visual Exploration for Café Social Media Page

Visual direction of social content for a small café specializing in pastries and espresso beverages. Focuses on a slow, calm atmosphere — clean compositions, natural light, and soft textures.

The goal is to create a feed that feels inviting, allowing the food and drinks to shine and evoke curiosity from viewers.

⚪️ Minimal

Moody overlay with simple text // Typography — helvetica oblique

⚪️ Elegant

Clean product shots and soft colours // Typography — migra extra bold (primary), open sans (secondary)

⚪️ Simple

Understated and descriptive // Typography — rubik semibold (primary), inter (secondary)

⚪️ Playful

Fun, experimental, and trendy // Typography — agbalumo (primary), amita (primary), didact gothic (secondary)

⚪️ Bold

Editorial layout with bold colours // Typography — rubik bold (primary), karla (secondary)

📷 Café Photography Style