Managed visual content and social media for a student-led campus organization, creating 70+ custom graphics for Instagram carousels, stories, and Facebook event banners using Figma.
Graphics were designed to be attention-grabbing and informative, using bright colour palettes, strong contrast, and carousel formats to present questions, themes, and key ideas clearly. The visual style mirrored structured, speaker-focused event promotions often seen in professional seminar or talk series pages.
Once there was an increase in regular attendance, the focus shifted toward building a warm, inviting community atmosphere. Graphics transitioned to softer, complementary palettes, more illustrations, and a lighter visual tone to feel less formal and more relational. Social events used playful themes (ie. retro, vintage) to stand out on our feed.
Over the course of a year, our club gained and maintained 30-40 regular attendees both virtually and in-person.
Created visual assets and product imagery for an independent Etsy shop selling digital products, including Notion templates, planners, and printable tools. Focused on making digital products feel clear, usable, and visually appealing in a competitive marketplace.
Developed cohesive branding and listing visuals to create a recognizable and consistent storefront presence.
Designed product thumbnails and preview images. Emphasis was placed on readability and communicating function quickly to browsing customers.
Achieved a 5.6% conversion rate from over 6,000 listing views within the first month.
